One Ethiopian
conglomerate. Three divisions in motion.
Alliance Star Business Group is a diversified Ethiopian conglomerate operating across Export, Import, and Beverages — delivering premium agricultural commodities to global buyers, supplying Hyundai construction equipment for Ethiopia's growth, and uniting the heritage of Awash Winery and Komari Beverage under the Alliance Beverage division. Ten years of integrity-first trade. One promise to every customer.
The partners we ship, source, and work with...
Built for the long term.
ASBG is not a startup pitching disruption — it is an operating business with a decade of real shipments, real relationships, and real product on the ground.
Vision
To become one of the most prominent and sustainable intergenerational companies in Africa — celebrated for preserving its roots and the legacy of hard work.
Mission
To make positive contributions to the society by engaging in manufacturing, agriculture, trade, real estate and other related sectors.
Objectives
Alliance Star Business Group aims to become a leading import/export player and a top supplier of value-added products, driving Ethiopia's agricultural output to new heights.
Three divisions. One reliable partner.
From premium coffee export to Hyundai construction equipment and the new Alliance Beverage division — ASBG operates across Ethiopia's most important growth sectors.
Coffee · oil seeds · pulses
Ethiopian commodities sourced across major growing regions and shipped to buyers in Asia, Europe, and the Middle East. Grade 1 Guji, Harar, Limu, Jimma, Kaffa. Humera sesame. Chickpeas, lupin, niger.
Hyundai construction equipment
Authorized partner for excavators, wheel loaders, and heavy machinery. Genuine parts, factory warranty, local service support for contractors and project developers across Ethiopia.
Alliance Beverage
Alliance Beverage is the new beverage division of Alliance Business Group, bringing together nearly nine decades of wine making heritage from Awash Winery (1936) with the modern beverage expertise of Komari Beverage (2018)
continents.
What we commit to, every day.
We commit ourselves and our duties to the following core values.
Integrity
We stay true to moral and ethical principles and values. We value truthfulness and honesty in all our business engagements. We stay true to our words and always act accordingly.
Customer-centric
Our Customers are our primary concerns. We believe in putting customers at the center of our business. We strongly emphasize and work on the needs and expectations of our esteemed customers.
Perseverance
We believe that there will be obstacles and setbacks in performing our duties. We reject to fail to the traps of excuses from meeting objectives. No matter how hard we face a challenge, we are committed to determine our own fate. We learn from the setbacks we face to reach higher goals.
Compassion
We give due consideration for others emotion for better communication and collaboration. We treat everyone with dignity and respect. We are sensitive to the difficulties of our communities. We value acts of kindness, empathy and helpfulness.
Collaboration
We believe in teamwork for common goals. We strongly believe in recognizing other's strengths and supporting each other for improved success. We strive to create mutual benefits and a win-win situation in our engagements.
Respect
We care about the people we engage with in different platforms. We value our differences with other people and always hold them in high regard.
Products and equipment.
A live snapshot of what's available. Click any item for full specs and packaging detail. Pricing is on request — message us with quantity, destination port, and target shipment month.
Ready to source from Ethiopia?
Whether you're looking to import premium coffee, secure construction equipment, or explore partnership opportunities — our team responds within 24 hours.
Bole Atlas Road, Addis Ababa, Ethiopia